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Are You Optimizing Your Website and Search Strategies for Tablets?
When optimizing your hospital’s online presence, you no longer can simply focus on the desktop as the sole driver. These days, consumers – potential patients – are engaging across multiple devices, at...
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Don’t Underestimate Email Marketing in Healthcare
Did you know according to a recent study by email marketing company ExactTarget, 77 percent of consumers prefer to receive permission-based marketing communications through email? This figure alone...
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What Makes A Healthcare Website Shine?
Hospital or healthcare websites aren’t always the easiest for customers to work with. Just look at the issues with Healthcare.gov. Many times, people simply don’t understand the language in them. Here...
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Ways to Make Your Images Work for You
Images are key to achieving social media success – and that includes the world of healthcare. Graphic elements create conversation, inspire engagement and hopefully culminate in the addition of new...
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Maintain Interest, Create a Buzz: Simply Update Your Website!
In today’s digital world, a website is the first and quite possibly only thing a potential patient sees before deciding whether or not to make a purchase or use a service — including healthcare. This...
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Creating a Compelling Call-to-Action to Obtain New Patients
Call-to-action (CTA) buttons on a website are meant to catch a user’s attention and get that individual to perform an action. These buttons usually contain text that explains to the user what action he...
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Are Your Social Media Posts Optimized?
When people and businesses set up social media accounts on sites like Facebook, LinkedIn and Twitter, they tend to focus on optimizing page elements like the URL, photos and mobile design. While all of...
View ArticleWhat It Takes to Write a Great Case Study
Aside from your homepage and About Us page, the Case Study section of any website is most likely the page (or pages) that gets the most traffic. In the world of healthcare, your Case Study section...
View ArticleGet the Most Out of Your Facility’s Services Page
For a hospital or healthcare facility, the Services page is one of the most critical elements of a website. It’s here that you can paint a picture to your audience of what you do. In other words, it’s...
View Article4 Easy Ways to Optimize Your Facebook Ads
As one of the top advertising platforms for B2C marketing, Facebook ads are an attractive buy for digital marketers. Their potential reach and low costs are just a few of the reasons that industries...
View Article4 Easy Ways to Optimize Your Facebook Ads
As one of the top advertising platforms for B2C marketing, Facebook ads are an attractive buy for digital marketers. Their potential reach and low costs are just a few of ... Read More The post 4 Easy...
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